Last updated: 2 November 2025
Roots & Trade (“we”, “our”, “us”) is a sole-trader business registered in the United Kingdom. This policy explains what personal data we collect, why we collect it, how we use it, and the choices you have.
1. Who we are
Roots & Trade is the trading name of a sole-trader business based in the UK. For any questions about this policy or your personal data, you can contact us at info@rootsandtrade.com
2. What information we collect
We collect and process the personal data you choose to share with us, such as:
- your name
- email address
- company name (if provided)
- phone number (if provided)
- message content or enquiry details
If we later add a newsletter signup, we may also collect your email for that purpose.
3. How we collect it
We collect data when you:
- fill in and submit the contact form on our website
- send us an email directly
- (in future) sign up for a newsletter or accept cookies/analytics
4. Why we use your data
We process personal data for the following reasons:
- to reply to your enquiry or provide information you request
- to maintain business correspondence and records
- (if consented or allowed in the future) to send occasional updates, offers, or newsletters
We rely on legitimate interest as our main legal basis for responding to enquiries, and consent for any optional marketing.
5. Cookies and analytics
Our website currently uses only essential technical cookies needed for it to function. If we enable analytics or marketing cookies in the future, we will display a cookie banner asking for your consent. You can change or withdraw cookie consent at any time through your browser settings.
6. How we store and protect your data
- Contact form submissions are sent by email and not stored on the website.
- Your data is handled only by the Roots & Trade team through secure email and cloud services.
- We use trusted providers (for example, website hosting, email, and storage services) that comply with GDPR or equivalent international data-protection standards.
- Hostinger, our hosting provider, operates in line with GDPR standards and may process data within or outside the EU under adequate safeguards.
7. How long we keep your information
We keep correspondence and enquiry details as long as they remain relevant for business purposes or potential future collaboration, unless you ask us to delete them sooner.
8. Sharing your data
We do not sell or share personal data with third parties for marketing.
We may share data only with:
- service providers who host or store data on our behalf (e.g. website host, email service, cloud storage)
- regulators or legal authorities if required by law
9. Your rights
Under UK and EU GDPR you have the right to:
- access the personal data we hold about you
- request correction or deletion
- object to or restrict processing
- withdraw consent for marketing at any time
To exercise any of these rights, email info@rootsandtrade.com
10. International access
Because we work with clients and suppliers internationally, your data may be processed or accessed outside the UK or EU.
We ensure that any such transfers occur only with providers offering equivalent data-protection standards.
11. Updates to this policy
We may update this policy from time to time. The most recent version will always be published on this website.